| Title | You've Got a Friend in Philly (Mmm Sans font) |
| Agency | Ogilvy UK |
| Campaign | You've Got a Friend in Philly (Mondelez) |
| Advertiser | Mondelez |
| Brand | Philadelphia |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Food |
| Story | As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. |
| Media Type | Billboard |
| Agency | WPP |
| Creative Team | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| Project Manager | Phoebe Salter |
| Executive Creative Director | Jules Chalkley |
| Executive Creative Director | Sam Cartmell |
| Executive Creative Director | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Strategy Director | Hannah Wren |
| Agency | Modern Influence |
| Creative Team | Modern Influence |
| Production | Academy Films |
| Director | Vince Squibb |
| Producer | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Editor | Paul Watts |
| Editor | Sam Jones |
| Post Production | ETC |
| Special Effects / VFX | ETC |
| Colorist | Luke Morrison |
| Producer | Olivia Jessop |
| Special Effects / VFX | David Filipe |
| Music | Bark Soho |
| Sound | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Music | Theodore music |
| Sound | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Strategy Director | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Project Director | Lily Greenwood |
| Editor | Christina Hill |
| Executive Producer | Olly Whitworth |
| Music | David Bass |
| Managing Partner | Dani O’Donnell |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Business Director | Stephen Farrell |
| Business Director | Katie Lassman |
| Producer | Emily Garaway |