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TitleCelebration
Agency
Production Company
Editing Company
Campaign Celebration
Advertiser Warburton's
Brand Warburtons
Date of First Broadcast/Publication
Business Sector Biscuits, Bread, Crispbread
LanguageEnglish
Tagline We care because our name's on it.
Story

The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.

Philosophy

The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory.  Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.  The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality.  

Media Type Television
Post Production
Audio Post Production
Creative Director
Art Director
Copywriter
Director
Account Planner
Account Planner
Account Planner
Agency Producer
Account Manager
Editor
Post Production
Advertising Manager
Advertising Manager
Advertising Manager
Business Director

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