RKCR/Y&R, London Follow Update

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  • London NW1 7QP
  • United Kingdom
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Warburtons - "Celebration" - RKCR/Y&R

  • Celebration
  • Warburtons
  • Warburton's
  • RKCR/Y&R
  • United Kingdom
  • Celebration
Product CategoryBiscuits, Bread, Crispbread
LanguageEnglish
Date of First Broadcast/PublicationMarch 3, 2011
Media TypeTelevision
Awards Epica, 2011 (Silver) for Food
Cannes Lions International Festival of Creativity, 2011 (Bronze Lion) for Sweet foods & snacks
Production Company Gorgeous Enterprises
Editing Company The Quarry
Post Production The Mill London
Audio Post Production Grand Central Sound Studios
Creative Director Mark Roalfe
Art Director David Godfree
Copywriter Mark Waldron
Director Vince Squibb
Account Planner Neasa Cunniffe
Account Planner Liz Wolstenholme
Account Planner Ben Kay
Agency Producer Jody Allison
Account Manager Josh Harris
Editor Paul Watts
Post Production Liz Brown
Advertising Manager Jane Sutton
Advertising Manager Kate Freeman
Advertising Manager Richard Hayes
Business Director Nick Fokes

Story

The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.

Concept

The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory.  Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.  The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality.