RKCR/Y&R, London 
- Hampstead Road Greater London House
- London NW1 7QP
- United Kingdom
- Phone: 0207 611 6568
- Fax: 020 7611 6011
- Country Phone Code: 44
- Website: www.rkcryr.com
- Email: alexandra_gluck@uk.yr.com
Warburtons - “Celebration”
Warburton's| Title | Celebration |
| Tagline | We care because our name's on it. |
| Agency | RKCR/Y&R |
| Advertiser | Warburton's |
| Brand | Warburtons |
| Product Category | Biscuits, Bread, Crispbread |
| Campaign Name | Celebration |
| Country of Production | United Kingdom |
| Language | English |
| Date of First Broadcast/Publication | March 3, 2011 |
| Media Type | Television |
| Awards | Epica, 2011 (Silver) for Food Cannes Lions International Festival of Creativity, 2011 (Bronze Lion) for Sweet foods & snacks |
| Creative Director | Mark Roalfe |
| Art Director | David Godfree |
| Copywriter | Mark Waldron |
| Director | Vince Squibb |
| Account Planner | Neasa Cunniffe |
| Account Planner | Liz Wolstenholme |
| Account Planner | Ben Kay |
| Agency Producer | Jody Allison |
| Account Manager | Josh Harris |
| Editor | Paul Watts |
| Post Production | Liz Brown |
| Advertising Manager | Jane Sutton |
| Advertising Manager | Kate Freeman |
| Advertising Manager | Richard Hayes |
| Business Director | Nick Fokes |
| Production Company | Gorgeous Enterprises |
| Editing Company | The Quarry |
| Post Production | The Mill |
| Audio Post Production | Grand Central |
Story
The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf.
Concept
The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality.