RKCR/Y&R, London Follow Update

  • Hampstead Road Greater London House
  • London NW1 7QP
  • United Kingdom
  • Phone: (+44) 0207 611 6568
  • Fax: (+44) 020 7611 6011

Land Rover - "Positively Charged" - RKCR/Y&R

  • Positively Charged
  • Land Rover
  • Land Rover
  • RKCR/Y&R
  • United Kingdom
  • Positively Charged
Product NameRange Rover Sport
Product CategoryFour Wheel Drive, SUV(Sports Utility Vehicle)
Date of First Broadcast/PublicationFebruary 1, 2012
Media TypeTelevision
Awards CLIO Awards, 2012 (Gold) for Editing
CLIO Awards, 2012 (Gold) for Cinematography
Production Company Hungry Man
Post Production The Mill London
Creative Director Brian Fraser
Creative Team Steve Williams
Creative Team Adrian Lim
Director Johnny Green
Advertising Manager John Paul Mooney
Advertising Manager Anita Fox
Advertising Manager Patrick Jubb
Business Director Nick Elliott
Positevely charged


The ad sees two particles being fired at each other with the circular tunnel of a particle accelerator. As they collide, there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport