Leading alternative broadband provider Hyperoptic announces the launch of its new rebrand and accompanying campaign set to challenge head on the mediocre customer experience offered by the big broadband players. The In Your Corner campaign aims to jolt awake sleepwalking broadband users, showing them there’s a better alternative to poor broadband and dreadful customer service by setting a new standard for the industry.
Philosophy
Leading alternative broadband provider Hyperoptic announces the launch of its new rebrand and accompanying campaign set to challenge head on the mediocre customer experience offered by the big broadband players.
Problem
On the back of research conducted by the brand showing that over 38% of people believe that broadband providers offer the worst customer service of any industry in the UK, the campaign seeks to address the apathy that customers currently feel towards the sector by demonstrating how broadband should be done.
Result
Kicking off today with a new ad campaign by TBWA running across addressable TV, as well as activations across out of home and digital, the rebrand also sees the introduction of a distinctive new Hyperoptic character who will personify the brand’s place in their customers’ homes – the router. The rebrand signifies a new era of disruption for the brand, who previously transformed the sector back in 2011 when it launched the first ever gigabit network offering.