September 5, 2012
September 4, 2012—Advertising agency Deutsch LA announced today that it has named Emmy-winning producer Vic Palumbo as one of its partners.
Vic joined Deutsch LA in 2009 and is currently EVP, Director of Integrated Production. In his time here, Vic has helped establish a new standard for Deutsch LA's advertising work. He has overseen commercially successful and critically acclaimed spots such as "The Force” and “The Bark Side” for Volkswagen and “Michael” for PlayStation. He has also led production on Deutsch LA's growing digital activities.
“It's no accident that Deutsch LA has had some of its best creative years since Vic joined us,” says Deutsch LA CEO Michael Sheldon. “He's simply one of the best in the business, and we're happy to make him part of our management team.”
While leading both the content and digital production departments at Deutsch, his team produced the VW “Mini Darth” 2011 Super Bowl effort which has become the most watched automotive commercial of all time on YouTube, won a coveted Gold Lion at the Cannes International Advertising Festival and became one of the most awarded spots of the year. And, of course, “The Dog Strikes Back" and “The Bark Side” have been successes this year, and are currently nominated for Emmys.
Prior to Deutsch, Vic was the Director of Integrated Production at Fallon, Minneapolis. His clients included BMW, Holiday Inn and Travelers. Before landing at Fallon, Vic produced campaigns for Nike during his 6-year stint working at wieden + kennedy in Portland. Over the course of his career, Vic’s productions have earned 7 Emmy nominations. Those included Nike “Move,” which was one of the most awarded commercials in the world in 2002, cumulating with the Academy of Arts and Sciences’ Emmy for Outstanding Commercial.
“I have spent my career chasing after the best creative in the country, which led me to Deutsch," Vic says. "There is nothing I enjoy more than executing an idea and mentoring my teams to create the best work. The opportunity to continue to do it with these people and our clients is the best situation that I could imagine.”
For more about Deutsch LA's management team, visit http://www.deutschinc.com/#!/la/about/leadership .