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December 3, 2012
Tempur-Pedic International Inc., manufacturer and marketer of the most highly recommended bed in America, has selected Carmichael Lynch as its creative agency of record following a competitive review. Tempur-Pedic also named Carmichael Lynch Spong as its public relations agency of record.
“Carmichael Lynch has tremendous success in working with its clients to inspire remarkable business results,” said Rick Anderson, president of Tempur-Pedic North America. “The agency’s work for iconic brands such as Subaru and Harley-Davidson struck a personal chord as they built upon each brand’s loyal and fervent owner base to attract new users to each business. We’re confident that they’ll be able to further harness the power of Tempur-Pedic owners to drive our business results.”
“Tempur-Pedic is an iconic brand led by a very aggressive, forward-thinking senior management team,” said Mike Lescarbeau, chief executive officer at Carmichael Lynch. “We look forward to redefining the conversation around sleep through work that forges an emotional bond between Tempur-Pedic and its avid, loyal owners.”
Tempur-Pedic believes strongly in investing to build consumer connections. Kantar reported $100+ million in measured media spend for Tempur-Pedic, making this one of the largest new business wins among Twin Cities-based agencies in the past two years.