Insights from DDB Worldwide

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative… read more

DDB Chicago today announced the promotion of Mel Routhier to Executive Creative Director from her previous position of Group Creative Director. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham. With her promotion to ECD, Routhier will continue overseeing … read more

DDB San Francisco announced today the hire of Whitney Ball as a Vice President and Head of Talent, effective immediately. She brings more than 20 years of executive human resources experience to DDB San Francisco and is a key addition to the agency’s leadership team. In her new role, Ball wi… read more

We Are Unlimited, McDonald’s designated advertising agency, announced today that it has hired Chris Moreira and Mark Schöller as Executive Creative Directors. In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s U.S. business. Both will report to the … read more

State Farm’s “Here to Help _____ Go Right” campaign has launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe. Created by DDB Chicago, “Here to Help ___… read more