SS+K began as an agency with both political DNA and creative muscle. No other agency sat copywriters together with pollsters and strategists, collaborating in real-time with creatives and consultants. For nearly 25 years, our firm has been a magnet for talented refugees from all corners of advertising, branding, digital and social marketing, public relations and politics. This unexpected mix of talents and experience allows us to create unorthodox, highly effective marketing strategies and differentiating campaigns for brands, companies, and causes including Delta, HBO, Comcast, President Obama’s 2008 and 2012 campaigns, Canyon Ranch, Match.com, the NCAA, E*TRADE, Jet.com, Fusion, Smile Train, Honest Tea, The Bill and Melinda Gates Foundation, Starbucks, The New Yorker and Wells Fargo, among others.
SS+K exists to lead brands through moments of change. We specialize in working with insurgent brands in crowded categories, mobilizing younger audiences, contemporizing and rebranding organizations and creating mission-based movements.
Our mission and passion has always been to figure out smart, creative, engaging ways to influence beliefs and behavior, online and off.
Creatively Driven. We are all about the product we make. Everyone here signs up to make the best work for our clients. It’s what gets us up in the morning and keeps us going when the process gets difficult. We believe that smart, creative thinking can change everything and make everyone happy.
Truth Inspired. We put a premium on strategy, for work without a strong strategic insight is hollow and fleeting. Our Social Forces Monitor keeps track of emerging consumer truths and trends that could affect brands and causes alike. It becomes central to our briefs and guides our work.
Mission Based. We grew out of politics but kept the spirit of the political war room as a way to work together. We insist upon being nimble, lean, fiercely integrated, and upon healthy collaboration with our clients. Our mentality is that regardless of a cause or a brand there is a winner and a loser.
SS+K is part of M&C Saatchi Worldwide, a global network with a range of capabilities across 26 offices. Though we share common political heritage, our relationship really emerged after years of collaboration fighting childhood obesity: M&C Saatchi spearheaded the UK’s “Change4Life,” which informed the “Let’s Move!” campaign SS+K created with First Lady Michelle Obama.
Our network integrates disciplines across media, technology, brand strategy, data analytics, CRM & direct response, talent management, mobile, PR, media planning and shopper marketing, all of which are tools and methodologies we can tap into in addition to in-house capabilities across this wide variety of disciplines in the complex global landscape.