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M&C Saatchi

Sydney, Australia
Full Service

M&C Saatchi Creative Work

TitleArt of Noise
Campaign The Art of Noise
Advertiser Noise International
Brand Noise
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Tagline The Art of Noise

Art of Noise used breakthrough tech to enable animations generated completely by the browser in real time. In other words we used sounds to animate art. Commissioned by Sydney sound studio, Noise International, to drum up more agency business, M&C Saatchi, via our digital production studio Make, designed the quintessential soundboard for agency creatives. Launched with a humourous online video capturing the ups and downs of an adland creative's typical day, the website – like the video – was built to showcase Noise's sound and music capabilities, in a way that was highly relevant to its audience. To further impress creatives in a digital age, the entire website – all type and images – was created in HTML5 code with the 2D Canvas. The Noise logo animation was generated completely by the browser in real time, using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics. 

Media Type Web Film
More Information
Video Animation Resolution
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Art Director
Production Manager
Print Producer
Sound Design Company
Digital Producer
Communications Manager
TV Producer
Technical Lead
Interactive Developer
Digital Developer
Head of Digital Design
Design Director
Digital Designer
Digital Designer
Motion Graphics Designer
Senior UX Specialist
Studio Manager

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