Molson Coors has launched a new disruptive brand campaign for Rekorderlig aimed at adults aged 20-34 to drive awareness of the beautifully Swedish brand and to get the name ‘Rekorderlig’ on people’s lips this summer. The campaign celebrates the beautiful spirit of Sweden Rekorderlig was born to embody.
Philosophy
Molson Coors has launched a new disruptive brand campaign for Rekorderlig aimed at adults aged 20-34 to drive awareness of the beautifully Swedish brand and to get the name ‘Rekorderlig’ on people’s lips this summer. The campaign celebrates the beautiful spirit of Sweden Rekorderlig was born to embody. It does so through eye catching, colourful and fast paced film with a disruptive, stylish, fun and refreshingly Swedish summer campaign. The first aim is to put the brand front of mind for consumers and show the fun, spirited world Rekorderlig was born to embody, and second is to make sure it is seen as the alcoholic drink of choice this summer.
Problem
The campaign will drive awareness for the core range from Rekorderlig which includes Strawberry-Lime cider, Wild Berries cider, Passionfruit cider, Mango-Raspberry cider and the latest additions, Pink Lemon cider and Watermelon-Citrus cider, which are all available from multiple retailers nationwide. All Rekorderlig products are gluten free and vegan friendly and the perfect drink to enjoy this summer. Rekorderlig was born to embody the beautiful spirit of Sweden and is still made in Vimmerby, using pure Swedish spring water to create a beautifully refreshing fruit cider. Rekorderlig’s ‘Beautifully Swedish’ world is all about doing summer like the Swedish do and this new TV creative showcases that aspirational summer vibe and the beautiful moments to enjoy a Rekorderlig with friends.