| Story | Rekorderlig, the Swedish premium cider brand, has launched a multi-channel brand platform which champions the importance of carefree moments of self-expression. Creatively conceived and executed by Havas London, the platform showcases Rekorderlig’s fun, light-hearted and well, a little Cheeky nature - or a ‘’Little Fruktig’’ - Swedish for fruity. Channelling this spirit throughout the platform, Rekorderlig is encouraging us all to find time in our daily lives for light-hearted moments, by being a ‘’Little Fruktig’’ - just like them. |