| Title | Snippet of Donor Stories |
| Agency | Havas London |
| Campaign | Not Just Heart |
| Advertiser | NHS Blood and Transplant |
| Brand | NHS Blood and Transplant |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | As part of the partnership, Heart presenter Anna Whitehouse has recorded a bonus episode of her podcast, interviewing Eunice Booker whose daughter was able to give the gift of life to six others after a car accident took hers aged just 26. Together, Anna and Eunice discuss the practicalities and importance of confirming your support for donation on the NHS Organ Donor Register. The episode will be available on Global Player from 19th September. Social and online content on Heart’s channels and on the NHS Blood and Transplant social accounts will amplify on-air content encouraging people to use #OrganDonationWeek to announce that they’ve confirmed their decision to donate on the NHS Organ Donor Register. The campaign was creatively devised by Havas London and produced and executed by Global, the Media & Entertainment Group, with creative running across radio, social, online and outdoor. |
| Media Type | Digital |
| Length |