Amsterdam Worldwide Amsterdam, Netherlands Full Service

Amsterdam Worldwide Creative Work

Title "Visual Life Campaign"
Agency Amsterdam Worldwide
Campaign Visual Life
Advertiser Intel Corporation
Brand Intel
Date of First Broadcast/Publication 2/2011
Product 2nd Gen Core Processor
Business Sector Consumer Electronics & Audio-Visual
LanguageEnglish
Story

To successfully launch Intel's 2nd Generation processors, we had to make their groundbreaking, largely unseen work, relevant to everyday consumers.

So we shifted focus away from what Intel makes, to what they make possible – strategically, showing how Intel enriches visual lives globally and how we are all, in fact, living a Visual Life.

We engaged 37 million consumers in 198 countries, generated over 150% of earned media value for every dollar spend in paid media and inspired the equivalent of 150 years worth of user engagement with Intel online. 

Media Type Social Media

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