SapientNitro North America, Boston Follow Update

  • 131 Dartmouth Street 3rd Floor
  • Boston, MA 02116
  • United States
  • Phone: (617) 621 0200
  • Fax: (617) 621 1300

Bertucci’s - "Bertucci’s Brand Relaunch Campaign" - SapientNitro North America

  • Bertucci’s Brand Relaunch Campaign
  • Bertucci’s
  • Bertucci’s
  • SapientNitro North America
  • United States
  • Bertucci’s Brand Relaunch Campaign
Product CategoryRestaurants & Fast Food
More Informationhttp://www.bertuccis.com/welcome
Date of First Broadcast/PublicationApril 11, 2012
Media TypeInteractive
Length86 Seconds
Creative Director Alan Pafenbach
Associate Creative Director Pete Louison
Art Director Michelle Melino
Copywriter Adam Cote
Designer Kirsten Mohr
Sr Art Director Carlos Noel Perez
Sr Art Director Micah Whitson
Sr Art Director Matt McGowan

Story

Sapient is responsible for the re-launch of the Bertucci's brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci's core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work.