SapientNitro North America Boston, United States Full Service


SapientNitro North America Creative Work

Title "Bertucci’s Brand Relaunch Campaign"
Agency SapientNitro North America
Campaign Bertucci’s Brand Relaunch Campaign
Advertiser Bertucci’s
Brand Bertucci’s
Date of First Broadcast/Publication 4/2012
Business Sector Restaurants & Fast Food

Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work.  

Media Type Interactive
Length86 seconds
More Information
Creative Director Mr. Alan Pafenbach
Associate Creative Director Pete Louison
Art Director Michelle Melino
Copywriter Adam Cote
Designer Kirsten Mohr
Sr Art Director Carlos Noel Perez
Sr Art Director Micah Whitson
Sr Art Director Matt McGowan

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