SapientNitro North America Creative Work

TitleOut with the Old. In with the Ultrabook.
Agency
Campaign OUT WITH THE OLD. IN WITH THE ULTRABOOK
Advertiser Intel Corporation
Brand Ultrabook
Date of First Broadcast/Publication
Story

In 2012, Intel launched a new category of mobile device: Ultrabook. With the positioning, “Out with the old. In with the Ultrabook,” SapientNitro conceived and created this video as part of a series showing how once you've seen a new device, your old laptop will simply seem too old.

Intel UltraBook Digital Videos

http://www.reviewourcreative.com/intel/Ultrabook-Touch.html

http://www.reviewourcreative.com/intel/Ultrabook-Sleek.html

http://www.reviewourcreative.com/intel/Ultrabook-Responsive.html

http://www.reviewourcreative.com/intel/Ultrabook-Performance.html

http://www.reviewourcreative.com/intel/Ultrabook-Convertible.html 


Media Type Web Film
Length
Account Director
      Creative Director
Senior Copywriter
      Producer
Production Assistant
Interactive Project Manager
VP Business Development
Worldwide CCO

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