SapientNitro North America Creative Work

Title "Out with the Old. In with the Ultrabook."
Agency SapientNitro North America
Campaign OUT WITH THE OLD. IN WITH THE ULTRABOOK
Advertiser Intel Corporation
Brand Ultrabook
Date of First Broadcast/Publication 4/2013
Story

In 2012, Intel launched a new category of mobile device: Ultrabook. With the positioning, “Out with the old. In with the Ultrabook,” SapientNitro conceived and created this video as part of a series showing how once you've seen a new device, your old laptop will simply seem too old.

Intel UltraBook Digital Videos

http://www.reviewourcreative.com/intel/Ultrabook-Touch.html

http://www.reviewourcreative.com/intel/Ultrabook-Sleek.html

http://www.reviewourcreative.com/intel/Ultrabook-Responsive.html

http://www.reviewourcreative.com/intel/Ultrabook-Performance.html

http://www.reviewourcreative.com/intel/Ultrabook-Convertible.html 


Media Type Web Film
Length107 seconds
Account Director Holland Shand
      Creative Director James Wilkinson
Senior Copywriter Elaine O'Kane
      Producer Benjamin H Tischler
Production Assistant Mary O’Hara
Interactive Project Manager Leta Vaitonis
VP Business Development RJ Hilgers
Worldwide CCO Mr. Gaston Legorburu

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