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TitleOut with the Old. In with the Ultrabook.
Agency
Campaign OUT WITH THE OLD. IN WITH THE ULTRABOOK
Advertiser Intel Corporation
Brand Ultrabook
Date of First Broadcast/Publication
Story

In 2012, Intel launched a new category of mobile device: Ultrabook. With the positioning, “Out with the old. In with the Ultrabook,” SapientNitro conceived and created this video as part of a series showing how once you've seen a new device, your old laptop will simply seem too old.

Intel UltraBook Digital Videos

http://www.reviewourcreative.com/intel/Ultrabook-Touch.html

http://www.reviewourcreative.com/intel/Ultrabook-Sleek.html

http://www.reviewourcreative.com/intel/Ultrabook-Responsive.html

http://www.reviewourcreative.com/intel/Ultrabook-Performance.html

http://www.reviewourcreative.com/intel/Ultrabook-Convertible.html 


Media Type Web Film
Length
Account Director
      Creative Director
Senior Copywriter
      Producer
Production Assistant
Interactive Project Manager
VP Business Development
Worldwide CCO

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