Maxus Global London, United Kingdom Media Buying/Planning

Maxus Global Case Studies

Title "Hanvon's Handwritten Newspaper"
Agency Maxus Global
Campaign Hanvon Handwritten Newspaper
Advertiser Hanvon
Brand Hanvon
Date of First Broadcast/Publication 2012
Business Sector Newspapers, Magazines, Books

Maxus China and Hanvon presents China's first handwritten newspaper.

In China, many senior executives and government officials still write everything out by hand. Hanvon wanted to reach out to these technophobes, and demonstrate the unique usability of its new Touchpad. And so the product was used to create the first handwritten newspaper article ever.

Published in a business journal, it reached some 850,000 readers. Feedback indicates that over 90% of the target market reported that they intended purchasing a Touchpad. Just sign here, please...

Tagline Read (and write) all about it
Media Type Case Study
Length116 seconds
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