Hanvon - “Hanvon's Handwritten Newspaper”
|Title||Hanvon's Handwritten Newspaper|
|Tagline||Read (and write) all about it|
|Product Category||Newspapers, Magazines, Books|
|Campaign Name||Hanvon Handwritten Newspaper|
|Country of Production||China|
|Date of First Broadcast/Publication||2012|
|Media Type||Media Buying & Planning|
Maxus China and Hanvon presents China's first handwritten newspaper.
In China, many senior executives and government officials still write everything out by hand. Hanvon wanted to reach out to these technophobes, and demonstrate the unique usability of its new Touchpad. And so the product was used to create the first handwritten newspaper article ever.
Published in a business journal, it reached some 850,000 readers. Feedback indicates that over 90% of the target market reported that they intended purchasing a Touchpad. Just sign here, please...