Maxus Global, London

  • 7th Floor, Lacon House, 84 Theobalds Road,
  • London WC1X 8RW
  • United Kingdom
  • Phone: 020 7025 3900
  • Fax: 020 7025 3901
  • Country Phone Code: 44

Hanvon - “Hanvon's Handwritten Newspaper”

Hanvon


TitleHanvon's Handwritten Newspaper
TaglineRead (and write) all about it
AgencyMaxus Global
AdvertiserHanvon
BrandHanvon
Product CategoryNewspapers, Magazines, Books
Campaign NameHanvon Handwritten Newspaper
More Informationhttp://maxusglobal.com/work#47749
Country of ProductionChina
Date of First Broadcast/Publication2012
Media TypeMedia Buying & Planning
Length116 Seconds

Story

Maxus China and Hanvon presents China's first handwritten newspaper.

In China, many senior executives and government officials still write everything out by hand. Hanvon wanted to reach out to these technophobes, and demonstrate the unique usability of its new Touchpad. And so the product was used to create the first handwritten newspaper article ever.

Published in a business journal, it reached some 850,000 readers. Feedback indicates that over 90% of the target market reported that they intended purchasing a Touchpad. Just sign here, please...