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Hanvon - "Hanvon's Handwritten Newspaper" - Maxus Global

  • Hanvon's Handwritten Newspaper
  • Hanvon
  • Hanvon
  • Maxus Global
  • China
  • Hanvon Handwritten Newspaper
Product CategoryNewspapers, Magazines, Books
More Informationhttp://maxusglobal.com/work#47749
Date of First Broadcast/Publication2012
Media TypeCase Study
Length116 Seconds
Read (and write) all about it

Story

Maxus China and Hanvon presents China's first handwritten newspaper.

In China, many senior executives and government officials still write everything out by hand. Hanvon wanted to reach out to these technophobes, and demonstrate the unique usability of its new Touchpad. And so the product was used to create the first handwritten newspaper article ever.

Published in a business journal, it reached some 850,000 readers. Feedback indicates that over 90% of the target market reported that they intended purchasing a Touchpad. Just sign here, please...