gyro, the global ideas shop, has appointed Ethan Hays as Search Director.
Hays joins gyro from Uptake Networks, recently acquired by Groupon, where he was Director of Revenue. Prior to Uptake, he was Principal SEO Engineer at leading SEO firm Stone Temple Consulting working with “The Art of SEO” author Eric Enge.
“Not being prominently visible online is the same as being invisible,” said Christoph Becker, ceo+cco, gyro. “Ethan’s expertise will elevate our already strong SEO practice.”
Hays has nearly a decade of experience in search engine marketing, with a focus on search engine optimization, Web analytics and conversion rate optimization.
In both in-house and agency roles, Hays has consulted with clients ranging from Fortune 50 companies such as Procter & Gamble and United Healthcare to a variety of technology start-ups.
Hays helped build Healthline Networks into one of the top-10 U.S. health information networks, per comScore. He began his career in online marketing at QuinStreet, where he was the leading search marketing revenue producer for the company by the end of his second year.
“gyro is a unique opportunity to join an agency just as it is beginning to explode,” said Hays. “The mix of the talent, the vision, the culture and the clients is a strong one. SEO has been identified as an important part of the agency offerings, I'm glad to be joining a talented team and look forward to the great work to come.” Hays reports to gyro Director of Search Dennis Chacon.