Agency Profile

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Avrett Free Ginsberg, Geneva

  • 15 Passage Malbuisson Geneva 1204 Switzerland
  • Geneva 1204
  • Switzerland
  • Phone: (+41) 22 317 7777

Philosophy & Competitive Advantages

While other agencies scramble to reverse engineer themselves for the age of collaboration, AFG& was born with collaboration at its core. We started life as a small, street-smart collective called Avrett Free Ginsberg, which became an icon of the original New York creative revolution by realizing that the more voices we could include in this thing, the louder we could shout.

Today, AFG& is an unlimited partnership between our people, our clients, and our media and production partners. While the rest of the industry plays catch-up, we're leaping forward with technologies and partnerships that every day moves all of us faster to smarter and better solutions. Collaboration isn't just a promise on a PowerPoint slide here. It's real here. It works here. Welcome to AFG&. 

Network Description

AFG& is the global agency for the 21st century clients who need to serve the worlds largest and fastest growing economies, but without the bulk and wastage that most ad agency networks are plagued by. We offer a meta agency, custom built teams built from world class talent wherever you need, sometimes with full time AFG& staff, sometimes with talent from our IPG family and sometimes we need to draw on the best specialists in the world who work as independent contractors. 

Trade Organizations

AAAA (American Association of Advertising Agencies) (United States)
American Advertising Federation (United States)
Advertising Club of New York (United States)
The One Club (United States)
Art Directors Club (United States)

Personnel

Number of Employees: 124
Amy Adams
Managing Director AFG Europe

Amy.Adams@afgeurope.com

Campaigns

Awards

award Distinction Category Brand Year
D&AD Awards / Yellow Pencil Silver Nomination TV & Cinema Advertising Crafts: Animation Lugz 2003

Clients

Advertiser Brand Business Sector Type of Work since
Health Care Products Nasal Ease Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Social Media
  • Print
2008
Health Care Products Zostrix Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2007
Kobrands Alize Beverages
  • Television & Cinema
  • Interactive
  • Print
2009
Kobrands Appleton Rum Beverages
  • Television & Cinema
  • Interactive
  • Print
2008
Lornamead USA Finesse,AquaNet, Yardley,LypSyl Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Interactive
  • Print
2007
Manhattan Beach Education Foundation Manhattan Beach Education Foundation Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
2011
McKesson Healthmare Retail, Distribution & Restaurants
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Radio
2009
Parlux Fragrances Mark Ecko, Paris Hilton, Jessica Simpson, Natori, Rihanna, Queen Latifah Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Interactive
  • Print
2009
Prestige Brands International Beano Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Chloraseptic Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Clear Eyes Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Dramamine Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Ecotrin Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Efferdent Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Goody's Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Little Remedies Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Prestige Brands International Pedia Care Health & Pharmaceutical Products
  • Television & Cinema
  • Interactive
  • Print
2012
Superderivatives Superderivatives Banking, Finance, Law & Insurance
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Outdoor / Out of Home
2012
Bacardi-Martini Dewar's Alcoholic
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
  • Media Buying & Planning
1999
Casual Male Retail Group Casual Male Clothing
  • Television & Cinema
  • Print
  • Research & Others
  • Packaging, Branding & Design
2003
Del Pharmaceuticals Orajel, Gentle Naturals, Dermarest, Diabet Aid, Pronto Health & Pharmaceutical Products
  • Television & Cinema
  • Radio
  • Print
  • Research & Others
  • Direct Marketing print
2003
Enterprise Rent-a-Car Enterprise Rent-a-Car Car & Utility Rentals
  • Television & Cinema
  • Print
  • Direct Marketing print
1988
Fortunoff Fortunoff Department Stores, Supermarkets
  • Print
  • Direct Marketing print
2003
Goya Foods Goya Food
  • Television & Cinema
  • Radio
  • Print
  • Research & Others
  • Promotion & Event
  • Media Buying & Planning
1989
Lebannon-Seaboard Preen, GreenView Agriculture, Livestock, Fishing, Forest
  • Television & Cinema
  • Print
  • Research & Others
  • Direct Marketing print
2004
Lorillard Newport Smoking Tobacco
  • Print
  • Outdoor / Out of Home
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
1998
Nestlé-Purina PetCare Company Cat Chow, Friskies, Kitten Chow Pet Food, Pet Care Products & Services
  • Television & Cinema
  • Print
  • Research & Others
1975
NY Waterway NY Waterway Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
2004
The Glazier Group of Restaurants Strip House, Michael Jordan's The Steak House N.Y.C., Bridgewaters, and Monkey Bar Restaurants & Fast Food
  • Print
2002
Tumi Inc. Tumi Accessories, Bags, Leathers
2004
Van Cleef & Arpels Van Cleef & Arpels Jewelry
  • Print
  • Direct Marketing print
2000
Webster Financial Corp. Webster Bank Banking & Financial Services, Investments, Stock Brokers
  • Television & Cinema
  • Radio
  • Print
  • Research & Others
  • Packaging, Branding & Design
2004
Wendy Antique Show Management Wendy Antique Show Management Trade Shows, Events & Festivals
2004