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Fiat 500 - "Fiat 500 at London Fashion Week 2013" - Maxus Global

  • Fiat 500 at London Fashion Week 2013
  • Fiat 500
  • Fiat
  • Maxus Global
  • United Kingdom
  • Fiat 500
Product CategoryAutomotive
More Informationhttp://maxusglobal.com/work#47762
Date of First Broadcast/PublicationFebruary 2013
Media TypeCase Study
Length33 Seconds

Story

Fiat 500 at London Fashion Week 2013

The Maxus UK Fiat team were briefed to find a novel way to tie the brand's stylish Spring/Summer 500 creative into the event, so they set up "guerrilla light projections" at high-profile locations around London.