| Title | Travelers Think Big NY |
| Agency | Åkestam Holst /NoA |
| Campaign | Travelers Think Big |
| Advertiser | Scandinavian Airlines System |
| Brand | SAS Scandinavian Airlines |
| Posted | November 2016 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | In the first of these two spots featuring ambitious travellers, a Scandinavian Airlines passenger is asked whether he’s going to New York on business or vacation. “Bizcation, my friend, bizcation,” he replies. “I’m gonna set up a company that makes…” he looks around him, then sees a water bottle. “Water bottles. Cool water bottles! Water bottles that keep cool by themselves! Then I’m gonna sell that company and go on a permanent vacation. And someone will see me and say ‘There goes Mr Bizcation’!” Travellers think big. |
| Media Type | Television |
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