| Title | Ben Wicks - Vice President of Marketing Cadbury |
| Agency | VCCP |
| Posted | April 2024 |
| Story | "VCCP, in hiring them, have helped us return Cadbury to its roots. It’s an amazingly powerful brand and they cracked a strategy to take us back to our founding purpose… …From low single digit growth, prior to 2018, we are now growing at high single digits. We are winning market share, we’re strengthening our number one position, we’re gaining penetration…" |
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