Insights from TBWA\ Helsinki

  The launch of Tampon for Men for transgender men during last year's Transgender AwarenessWeek became a global talking point. It was featured in news in 89 different countries andsparked lively discussions on social media. Opinions were divided, but feedback from thetransgender community a… read more

  Dangerous social media trends have become more common among young people, andparents often feel they are alone with the issue. To help parents, Finnish MannerheimLeague for Child Welfare (MLL) has established an AI-powered warning service fordangerous social media challenges. Scanning mil… read more

  In Finland there’s approximately 800 000+ dogs, but some are pickier eaters than others. Now – to the delight of our furry friends – Finland’s number one dog food brand Hau-Hau Champion has pioneered a vending machine which allows dogs to sample dog food before purchase. The innovative ve… read more

  Cat food brand PrimaCat launches a special edition of ‘presidential cat food’. New First Pets Milo and Nala will be able to get their own special edition cat food from their neighborhood store K-Supermarket Munkki in Helsinki, Finland. The campaign was designed and executed by TBWA\Helsin… read more

  In 2024, the TBWA collective is building up its NEXT unit, which focuses on the experiential marketing of the future. Mikko Pietilä has been appointed as the Regional CCXO of NEXT from January 2024. He will be based in Helsinki. Brand experience and innovation are the cornerstone of the T… read more