| Title | The Brad |
| Agency | J. Walter Thompson New York |
| Campaign | The Brad |
| Advertiser | United Distillers & Vintners |
| Brand | Smirnoff Ice |
| Date of First Broadcast/Publication | 2003 / 1 |
| Product | Triple Black |
| Business Sector | Wine Coolers & Other Malt Beverages |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | Final Cut |
| Chief Creative Officer | Michael Campbell |
| Creative Director | Chris D'Rozario |
| Creative Director | Ed Evangelista |
| Copywriter | Josh Rubin |
| Art Director | Yana Goodstein |
| Agency Producer | Darcey Cherubini |
| Agency Producer | Suzanne Crowe |
| Agency Producer | Demetra Georgiou |
| Production Company | GO Film |
| Director | Gary McKendry |
| Editor | Struan Clay |