The spirit of inventiveness is in all of us. Smirnoff is setting the stage to bring that spirit out. The Midnight Circus was the rallying cry for trying something new. It turned an ordinary night out into something innovative and unexpected.
All spirits brands throw parties. Smirnoff needed to live up to it's new tagline, "Yours for the Making". The brand had just gone through a complete rebranding and this was the launch. Designed to spark creativity and ingenuity into nightlife, The Midnight Circus was created by Smirnoff and hosted inventive experiences for partygoers around the world.