J. Walter Thompson New York New York, United States Advertising / Full Service / Integrated


J. Walter Thompson New York Creative Work

Title "Smirnoff Midnight Circus "
Agency J. Walter Thompson New York
Campaign Midnight Circus
Advertiser Diageo
Brand Smirnoff
Business Sector Alcoholic

The spirit of inventiveness is in all of us. Smirnoff is setting the stage to bring that spirit out. The Midnight Circus was the rallying cry for trying something new. It turned an ordinary night out into something innovative and unexpected.

All spirits brands throw parties. Smirnoff needed to live up to it’s new tagline, “Yours for the Making”. The brand had just gone through a complete rebranding and this was the launch. Designed to spark creativity and ingenuity into nightlife, The Midnight Circus was created by Smirnoff and hosted inventive experiences for partygoers around the world. 

Tagline Yours for the Making
Media Type Promotion & Event
Length106 seconds

Recent Work