| Title | Mr. Cliche |
| Agency | J. Walter Thompson New York |
| Campaign | Beat the 3 p.m. Slump - Lipton Cup-A-Soup |
| Advertiser | Unilever |
| Brand | Lipton Cup-A-Soup |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Tagline | Beat the 3 p.m. slump |
| Media Type | Television |
| Length | |
| Market | United States |