| Title | Diamond Right Hand Ring |
| Agency |
J. Walter Thompson New York
|
| Campaign |
Diamond Right Hand Ring
|
| Advertiser |
Diamond Trading Company
|
| Brand |
DTC
|
| Posted | December 2006 |
| Business Sector | Jewelry
|
| Tagline | A Diamond is Forever |
| Story | Connect women of the world looking to raise their right hands to a site that lets them send expressive, customizable emails featuring their life wishes, and the ring of their dreams. |
| Philosophy | Use data to show, geographically, the like-minded connections they've made by sending emails, the emotional community they're part of building. |
| Problem | Connect those same women to each other to form a long-term community. |
| Media Type |
Web Site
|
| More Information | diamondrighthandring.adiamondisforever.com |
