| Title | Journey Mini Site |
| Agency | J. Walter Thompson New York |
| Campaign | Journey Mini Site |
| Advertiser | Diamond Trading Company |
| Brand | DTC |
| Posted | December 2006 |
| Business Sector | Jewelry |
| Tagline | A Diamond is Forever |
| Story | Launch a sweepstakes to encourage viewership of the TV spot online as well as site exploration. A site that inspires desire as well as spreads the word as to what Journey Diamond Jewelry is, creating a buzz around the brand. Allow the user to make an emotional connection between their own life experiences and the site experience. |
| Philosophy | The site is designed around the theme ìwith every step, love growsî. Watching the Journey TV spot allows the user to connect to the tone and manner, and the Design Gallery allows the user to self identify which piece represents their specific journey. |
| Result | Sweepstakes results 8/18 thru 9/14 Total Registrants: 16,162 Total Sweeps Entries: 17,967 ADIF Opt-in Rate: 44% |
| Media Type | Web Advertising/Banners |
| More Information | journey.adiamondisforever.com |