The Cannes Young Lions Competition is an incredible opportunity for the industry’s next generation of creative geniuses to prove themselves on a global platform.
At the Festival, pairs of advertising professionals age 28 and under are challenged to complete a real-life brief from a global charity and have their idea evaluated by the same experts who sit on the Cannes Lions juries. Gold winners will receive their awards on stage at Cannes’ official Awards Ceremonies and receive two passes to next year’s Festival along with accommodation for the week.
But before they get to Cannes this summer, each pair of Young Lions contenders has to go up against young talent in their country, beating out local competition to win a trip to Cannes to compete.
This year, J. Walter Thompson has a group of terrific talent from several of offices who have bested young talent in their countries and will be heading to the Young Lions Competition this June.
Brazil Young Lions Media winner: Ligia Mattos
Ligia began working with J. Walter Thompson in 2009 as a media intern for Coke’s 2010 FIFA World Cup campaign, and it was a Coke media case that earned her the big win in Brazil’s Young Lions Media competition.
In early April, J. Walter Thompson Beirut’s Elie Nasr & Ali Faraj won Lebanon’s competitive round for the Young Lions Print Competition. They’ll both be headed to Cannes this summer, courtesy of Executive Magazine, and will represent Lebanon in the global Young Lions Print contest.
Read more about their win here.
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Mexico Young Lions Film & Cyber winners: Sergio Fernández, Enrique Caballero, Juan Junior Barreto and Mariano Alanís Lobato
These four young professionals from J. Walter Thompson Mexico took home Gold and Silver wins across two categories in Mexico’s 2015 Young Creatives Contest, a precursor to the Cannes Young Lions Competition organized by the Mexican Creative Circle. The duo made up of Sergio Fernández and Enrique Caballero took the Gold in the Film category and Silver in the Cyber category. Juan Junior Barreto took the Gold in Cyber, and Mariano Alanís Lobato claimed the Silver award in the Print category. Juan and Mariano each partnered with colleagues from other agencies.
Read more about their wins here.
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Shanghai Young Lions PR winners – “HC” Cao Xin Qi & Andes Yu
J. Walter Thompson Shanghai’s “HC” Cao Xin Qi and Andes Yu rocked China’s Young PR Lions competition with a digital idea on how to raise the brand profile of a traditional Chinese wine. We’ll be seeing this duo in Cannes in June.
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Singapore Young Lions Film & Cyber winners: Ng Meimei, Joycelyn He, Pearlyn Chiam & Jeannette Tan
Four young creative women from J. Walter Thompson Singapore have won the Film and Cyber categories at Singapore’s Young Lions competition, hosted by Mediacorp, winning a trip to Cannes and entry into the Young Lions competition in June. This will be the first time Singapore will be competing in the Young Lions Cyber competition. Read more about their wins here.