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New York City Ballet - "New Beginnings" - DDB New York

  • New Beginnings
  • New York City Ballet
  • New York City Ballet, Inc.
  • DDB New York
  • United States
  • New Beginnings
Product CategoryCinemas & Theatres
More Informationhttp://www.nycballet.com
Date of First Broadcast/PublicationSeptember 19, 2013
Media TypeWeb Film / Viral
Length202 Seconds
Group Creative Director Andrew McKechnie
Copywriter Rodrigo De Castro
Producer Nina Horowitz
Producer Zamile Vilakazi
Account Executive Cindy Nguyen
Illustrator Steven Wilson
Designer Brian Gartside
Designer Aaron Stephenson
      Chief Creative Officer Matt Eastwood
      Executive Creative Director Menno Kluin
      Art Director Joao Unzer
Management Supervisor Lauren Neuman
Head of Broadcast Ed Zazzera
Executive Producer Teri Altman
Teaser Editor Alec Helm
Head of Design Juan Carlos Pagan


On Thursday, September 12, 2013, one day after the 12th anniversary of 9/11, the New York City Ballet, in collaboration with DDB New York, released “New Beginnings.”This short film captures an extraordinary and moving performance at sunrise on the 57th floor terrace of Four World Trade Center in lower Manhattan, and was created as both a testament to the resilience of the human spirit and a tribute to the future of the city that New York City Ballet calls home.