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Title "New Beginnings"
Agency DDB New York
Campaign New Beginnings
Advertiser New York City Ballet, Inc.
Brand New York City Ballet
Date of First Broadcast/Publication 9/2013
Business Sector Cinemas & Theatres

On Thursday, September 12, 2013, one day after the 12th anniversary of 9/11, the New York City Ballet, in collaboration with DDB New York, released “New Beginnings.”This short film captures an extraordinary and moving performance at sunrise on the 57th floor terrace of Four World Trade Center in lower Manhattan, and was created as both a testament to the resilience of the human spirit and a tribute to the future of the city that New York City Ballet calls home. 

Media Type Web Film
Length202 seconds
More Information http://www.nycballet.com
Group Creative Director Andrew McKechnie
Copywriter Rodrigo De Castro
Producer Nina Horowitz
Producer Ms. Zamile Vilakazi
Account Executive Cindy Nguyen
Illustrator Steven Wilson
Designer Brian Gartside
Designer Mr. Aaron Stephenson
      Chief Creative Officer Mr. Matt Eastwood
      Executive Creative Director Menno Kluin
      Art Director Joao Unzer
Management Supervisor Lauren Neuman
Head of Broadcast Mr. Ed Zazzera
Executive Producer Teri Altman
Teaser Editor Alec Helm
Head of Design Juan Carlos Pagan

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