Award Winners

Cannes Lions International Festival of Creativity

  • Hampstead Road Greater London House
  • London, NW1 7EJ, United Kingdom
  • Phone: 20 7728 4040
  • Fax: 20 7728 4030
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
It is considered the most important and famous international competition for creative work in the world of advertising.

Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience.

In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.
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Cannes Lions 2001


Peugeot - "Upside Down" - BETC Paris

Title "Upside Down"
Title (original language) "Upside Down"
Agency BETC Paris
Production Company Première Heure
Campaign Upside Down
Advertiser Peugeot
Brand Peugeot
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageFrench
Media Type Television
Length50 seconds
Creative Director D...el F..r Subscribers Only
Creative Director A....ne Ba....el Subscribers Only
Art Director Mr. Jean-Marc Tramoni
Copywriter M..c R...er Subscribers Only
Director Fr....ric Pl....on Subscribers Only