Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
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IPA Effectiveness Awards 2004

Effectiveness Agency (above


  • THE WINNERS
Best Dedication to Effectiveness
Title:Fatty Cigarette - Reveal
Brand:British Heart Foundation
Agency: Havas Worldwide London
Best Dedication to Effectiveness
Title:Susie Shark
Brand:Department of Health
Agency: Abbott Mead Vickers BBDO
Best Dedication to Effectiveness
Title:Bib
Brand:Department of Health
Agency: Abbott Mead Vickers BBDO
Best Dedication to Effectiveness
Title:If You Smoke I Smoke
Brand:Department of Health
Agency: Abbott Mead Vickers BBDO
Best Idea
Title:Reminders
Brand:Volkswagen
Agency: adam&eveDDB
Best Idea
Title:Elepump
Brand:Volkswagen
Agency: adam&eveDDB
Best Idea
Title:Bollocks
Brand:Volkswagen
Agency: adam&eveDDB
Best Idea
Title:You Sure? Pump Nozzle
Brand:Volkswagen
Agency: adam&eveDDB
Best Idea
Title:Post It Note poster
Brand:Volkswagen
Agency: adam&eveDDB
Best Idea
Title:Visor
Brand:Volkswagen
Agency: adam&eveDDB
Best Media
Title:Lynx Pulse (Launch) - 1
Brand:Lynx
Agency: Bartle Bogle Hegarty
Best Media
Title:Lynx Pulse (Launch) - 2
Brand:Lynx
Agency: Bartle Bogle Hegarty
Best Media
Title:Lynx Pulse (Launch) - 4
Brand:Lynx
Agency: Bartle Bogle Hegarty
Best Media
Title:Lynx Pulse (Launch) - 5
Brand:Lynx
Agency: Bartle Bogle Hegarty
Best Media
Title:Lynx Pulse
Brand:Lynx
Agency: Bartle Bogle Hegarty
Best New Client
Title:Autograph Hunter
Brand:Virgin Mobile
Agency: RKCR/Y&R
Best New Client
Title:Run Wyclef Run
Brand:Virgin Mobile
Agency: RKCR/Y&R
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