Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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AACC, CB News and UDA are associated to organize this competition in France.
Effie France 2000
Epargne Orange ING Direct - "Luggage" - Leagas Delaney Paris Centre
- Leagas Delaney Paris Centre
- France
- The Place Where Your Money Is Happy - ING Direct
| Title | "Luggage" |
| Title (original language) | "Les Bagages" |
| Agency | Leagas Delaney Paris Centre |
| City | Paris |
| Campaign | The Place Where Your Money Is Happy - ING Direct |
| Advertiser | ING DIRECT |
| Brand | Epargne Orange ING Direct |
|
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| |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Français |
| Problem | Subscribers Only |
| Problem (original language) | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Tagline | Subscribers Only |
| Tagline (original language) | Subscribers Only |
| Media Type | Television |
| Length | 30 seconds |
| Market | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Subscribers Only |
| Director | Mr. Bertrand Mandico |
| Account Manager | Subscribers Only |
| Account Manager | Subscribers Only |
| Advertising Manager | Mr. Jean-François Valantin |
| Production Company Producer | Subscribers Only |
