The Golden Drum International Advertising Festival of New Europe has in the past created a strong name and recognition. As an international advertising festival it has always been an accelerator and herald of new ideas. Golden Drum is and remains primarily advertising event of New Europe and one of the biggest European advertising festivals. Large networks and independent agencies from Central and Eastern Europe come to Portoroz to compete, exchange experiences, and to have fun. Despite a growing number of participants Golden Drum remains the friendliest major advertising festival in the world.

Golden Drum Competition is divided in two sections:

Single Channel, for entries that excel in the most creative and efficient use of a single communication channel:
. Film (television, cinema & online)
. Press
. Outdoor
. Radio
. Direct communication
. Corporate & brand materials
. Digital
. New or innovative

Multi Channel, for entries that promote creative use and integration of more than one communication channel:
. Integrated communication campaigns
. Direct campaigns
. Digital campaigns
. Events
. Public relations
. Innovative campaigns