Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EACA EURO EFFIES 2006

Agency Network of the Year: GREY EMEA


TomTom Go - "Find your way the easy way" - TBWA\Neboko

Title "Find your way the easy way"
Agency TBWA\Neboko
Campaign TomTom GO, the Democratization of Car Navigation
Advertiser TomTom International BV
Brand TomTom Go
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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length20 seconds
Production Company Ma......nl Subscribers Only
Creative Director Ma....js S..t Subscribers Only
Creative Director Mr. Ernst van Rossen
Art Director M...ha Sc.....er Subscribers Only
Art Director R...n St.....oef Subscribers Only
Director Mr. Michiel Mulder
Account Manager G..t ..n T...er Subscribers Only
Account Manager C...iz .e J...h Subscribers Only
Account Manager Mr. Danny van de Wetering
Advertiser's Supervisor Al.....er R....nk Subscribers Only
Advertiser's Supervisor S....an ..n Kru.......rge Subscribers Only
Advertiser's Supervisor Harmen Treep