Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

EACA Euro Effies 2007

Agency Network of the Year: GREY EMEA


  • THE WINNERS
Finalist
Title:Heart
Brand:Ace
Agency: Grey United
Category:
  • Brand Re-Vitalisation
Finalist
Title:Obelix
Brand:Mr Proper
Agency: Grey
Category:
  • Television
Finalist
Title:Seatbelts Save Lives Teaser & Reveal
Brand:Ministry of Traffic
Agency: TBWA\Wien
Category:
  • Socially Responsible Advertising
Finalist
Title:Seatbelts Save Lives (30s)
Brand:Ministry of Traffic
Agency: TBWA\Wien
Category:
  • Socially Responsible Advertising
Finalist
Title:New Civic 1
Brand:Honda
Agency: Scholz & Friends Hamburg GmbH
Category:
  • Automotive : Vehicles
Finalist
Title:New Civic 2
Brand:Honda
Agency: Scholz & Friends Hamburg GmbH
Category:
  • Automotive : Vehicles
Finalist
Title:Ever Driven The New Civic (30s)
Brand:Honda
Agency: Scholz & Friends Hamburg GmbH
Category:
  • Automotive : Vehicles
Finalist
Title:Ever Driven The New Civic (30s) 2
Brand:Honda
Agency: Scholz & Friends Hamburg GmbH
Category:
  • Automotive : Vehicles
Finalist
Title:Teaser New Civic (15s)
Brand:Honda
Agency: Scholz & Friends Hamburg GmbH
Category:
  • Automotive : Vehicles
Finalist
Title:Axe Click: A European Phenomenon
Brand:Axe
Agency: Bartle Bogle Hegarty
Category:
  • Brand Activation/360° Integration
Finalist
Title:Axe Click: A Global Phenomenon
Brand:Axe
Agency: Bartle Bogle Hegarty
Category:
  • Brand Activation/360° Integration
Finalist
Title:Hanging Man
Brand:Loctite
Agency: DDB Düsseldorf GmbH
Category:
  • FMCG
Finalist
Title:HP Fingerskilz
Brand:HP
Agency: McCann London
Category:
  • Interactive Advertising : Internet
Entrant
Title:Gift
Brand:Durex
Agency: McCann Erickson
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