Award Winners

First Boards Awards organized by Boards Magazine

  • 366 Adelaide Street West c/o First Boards Directors Magazine
  • Toronto, Ontario, M5V 1R9, Canada
  • Phone: 877 BOARDS1
  • Award Type: Creative Award
Under the auspices of Boards magazine, the First Boards Directors Award recognizes the best new, dynamic television commercial directors in the United States. Entrants come from all over the world and are represented by a known commercial production company, and may enter up to 3 reels of work broadcast during the previous calendar year.

Judges evaluate storytelling and communication, the director's potential, visual style and the overall impact of the entry.
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First Boards 2000

Dial-A-Mattress - "Arctic Ground Squirrel" - Dweck!

Title "Arctic Ground Squirrel"
Agency Dweck!
Campaign Arctic Ground Squirrel
Advertiser Dial a Mattress
Brand Dial-A-Mattress
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ProductSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
TaglineSubscribers Only
Media Type Television
Length33 seconds
MarketSubscribers Only
Production Company H...ry ..n Subscribers Only
Creative Director M....el D...k Subscribers Only
Creative Director Ms. Lori Campbell
Art Director L..i Ca....ll Subscribers Only
Art Director S...t Subscribers Only
Art Director Mr. Michael Dweck
Art Director S....en P....on Subscribers Only
Copywriter L..i Ca....ll Subscribers Only
Copywriter Mr. Scott Vitrone
Copywriter S....en P....on Subscribers Only
Director J..n Subscribers Only
Agency Producer Mr. Larry Shanet