Birth of the Tweetshop

Launch a new product in paying with a new kind of currency

Kellogg’s has organised a special operation to launch the new Special K Cracker Crisps Range. With its agency they have rent and set up a temporary shop in the streets of London. Instead of paying with money, people could get the products in tweeting about it with the special hashtag. Thus, they have combined POS and social media promotion to give the new products a real showcase
TitleSpecial K Tweet Shop
Campaign Tweet Shop
Advertiser Kellogg Company
Brand Kellogg's

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Media Type Promotion & Event
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