A musical idea that’s up to scratch The Ohio Lottery wins new players by getting in tune with a young audience
Using AI to unlock the power of books Once upon a time, a book was just a book. But now it can also be an interactive game steered by the reader.
BMW causes a buzz at electric charging stations Beamers photobomb Google Maps in Dubai to create a virtual showroom.
A virtual police station to protect women The e-police station allows women who experience cyberviolence to file a complaint that’s relayed to the real authorities.
Redirecting fashion to warm the homeless An association used the power of influence to make the winter less harsh for people on the streets.
Even ketchup at a shoot-out has to be Heinz Gamers who couldn’t shoot straight were helped out by the ketchup brand.
These guys have got skin in the game A skincare brand teamed up with gamers to highlight an urgent problem.
Mapping mistakes for a good cause Frustrating bugs in Fortnite turned out to carry a serious message.
The art of talking about sex Famous paintings in Poland were turned into sex education tools to fill a gap in the school curriculum.