Cinema Roulette was a stunt created by Ace Saatchi & Saatchi, where movie-goers were surprised with a chance to win the huge cash prize. The entire cinema was dressed as a large roulette table, each seat representing a number and color. Before the movie began, the screen revealed the roulette wheel, and everyone’s seat number was included as a bet. Excitement filled the room when the ball began to spin and the winning moment was priceless. A lucky woman won 1.000.000 PHP