After creating Batman, Halloween and Pokemon special editions, OREO cookies have teamed up with Xbox to launch cookies marked with the symbols on the console’s controller. Combining the cookies allows users to create cheat codes that enable them to access exclusive features (including an OREO edition roadster for Forza Horizon 5 and a special boat for Sea of Thieves), as well as gifts like Xbox Games subscriptions, headphones and even live experiences. The campaign covers more than 20 European markets. By leveraging the fun and playfulness associated with both products, the brands hope to strengthen the loyalty of their young target audience. Because when it comes to the crunch, everyone loves to win.