Latest news from TrinityP3

Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in approving each stage of the creative and production… read more

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction from the Caxton Awards in 2010). But these … read more

Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on the business is significant. Here are a few worthy considerations when selecting ag… read more

As consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the advertiser and agency in achi… read more

There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t know @threeshipsmedia is their twitter account. It … read more