Title "Protection Ad"
Agency FCB Brasil
Brand Nivea

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

SummaryFCB in Brasil have once again innovated for its clients Beiersdorf and Nivea Kids to help you to spend a safe summer on the beach. They created a special press ad from which you can cut a waterproof bracelet to help you not to lose your kids playing on the beach. The downloadable app, helps you to determine the distance away from you. Alerting you to keep an eye on your children. Nivea doesn’t protect you only from sun, but it helps you to relax on the beach. This campaign has received several awards in Cannes this year, including a Grand Prix in MobileSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Length108 seconds
Creative Director J...na Mo....ro Subscribers Only
Creative Director ..x G....do Subscribers Only
Creative Director Mr. Pedro Gravena
Art Director R....el Ol....ra Subscribers Only
Art Director V...or B....ni Subscribers Only
Copywriter Andre Bittar
Creative technologist M...io B...o Subscribers Only

Latest Ads