|Title||"There is no away"|
|Agency||J. Walter Thompson London|
|Campaign||There is no away|
|Business Sector||Subscribers Only|
|Creative Director||..m A...on Subscribers Only|
J. Walter Thompson London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.
We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner.
J. Walter Thompson London unveils four new creative renditions of Mr Kipling’s Life is better with cake philosophy.
The creative focuses on three iconic Mr Kipling cakes - Cherry Bakewell, French Fancy and Viennese Whirl – and is designed to remind people of their love for Mr Kipling and all the little moments that are made better with cake.
David Masterman, J. Walter Thompson London Creative Director says: “We wanted to celebrate Mr Kipling’s wonderful little cakes.”
The new ads build on the “Life is Better with Cake” work launched by J Walter Thompson London in September last year. This featured the world’s first edible billboard made entirely out of Mr Kipling cakes; a TVC featuring an imaginary pink elephant and a Halloween ad with a ghoulish pair of Bakewell eyes.
The new creative work will run outdoor and in print across the UK in March and April 2015