TitleEric
Agency
Campaign Bonus - Comviq
Advertiser Comviq
Brand Comviq

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LanguageEnglish
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Type Television
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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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