| Title | Mask |
| Title (original language) | Careta |
| Agency | Terán\TBWA |
| Campaign | Soy Totalmente - El Palacio de Hierro |
| Advertiser | El Palacio de Hierro |
| Brand | El Palacio de Hierro |
| Posted | July 2002 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Tagline (original language) | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Billboard |
| Market | Subscribers Only |
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