TitleWill Arnett's Super Bowl Party Highlights
Agency
Campaign Will Arnett's Super Bowl Party Highlights
Advertiser PepsiCo Inc.
Brand Pepsi

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Type Web Film
Length
Copywriter F...ot Subscribers Only
Production Company ..e F...us G...p Subscribers Only
Editing Company Venice Beach Editorial
Executive Creative Director ..b Sc....tz Subscribers Only
Creative Director B...t C...g Subscribers Only
Creative Director
Art Director S...a Va.....an Subscribers Only
Copywriter W..l A...tt Subscribers Only
Copywriter
Copywriter G..g C....ns Subscribers Only
Copywriter P..l S....ff Subscribers Only
Copywriter
Copywriter Ch......her J...s Subscribers Only
Producer M....el St.....nn Subscribers Only
Head of Production
Executive Producer H...er C...er Subscribers Only
Executive Producer A...ew Is....on Subscribers Only
Executive Producer
Agency Producer J..e K...l Subscribers Only
Executive Agency Producer A....hu .e Subscribers Only
Editor
Editor G....tt S...h Subscribers Only
Editor D...el Rei......ein Subscribers Only
Actor / Celebrity
Actor / Celebrity A..y D..y Subscribers Only
Actor / Celebrity P..l S...er Subscribers Only
Actor / Celebrity
Actor / Celebrity ..b H...el Subscribers Only
Actor / Celebrity A..y R....er Subscribers Only
Global Director of Media Arts
Senior Agency Producer C....ty Tor.......heco Subscribers Only
Junior Agency Producer M..a N....ri Subscribers Only
Production Coordinator
Digital Creative Director O....er Ra......lag Subscribers Only
Interactive Production Director R...ie W....ng Subscribers Only
Interactive Program Manager

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At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brand and why they exist. To do this we have always believed that one must unlock the soul of a brand and in turn its humanity. Lee Cloe always talked about finding the emotional center of a brand. Once you are clear about the soul, you can take a brand to many different places. IF you don’t have a soul, then you’re just making random work. Given our world of expanding platforms and channels, and the multiple places where brand activity can exist, a strong brand soul allows you to unite work that won’t look the same, or even use the same creative vehicle, because it always comes back to the same truth about the brand.

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We have always believed that we must do the things we think we cannot do. In today’s converged world, we must experiment continuously and embrace the risk that it will succeed and not fear the possibility that it will be wrong. In order to succeed there must be some nervousness – even fear – about what we’re trying to do. If we’re not feeling a little bit nervous about the ideas we’re taking to our clients, then they’re probably not brave enough. We’re all in the business of managing fear. We’re managing our own fear every day and we’re also helping our clients to have the confidence to trust that what we’re making will have the right impact in the world. 

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