TitleBeach 3
Agency
Campaign Hairy Harry - Procter & Gamble
Advertiser Procter & Gamble
Brand Head & Shoulders

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
ProblemSubscribers Only
Type Print

About Saatchi & Saatchi

Saatchi & Saatchi create ideas that get the nation talking. Why? Because we believe that brands are built by conversations and not communications. The conversations that take place between real people and fundamentally affect the performance of your business. Our fully integrated offering helps us improve the value of those conversations by any means necessary from commercials that invade popular culture to an impromptu serenading at Terminal 5.

Latest News

Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME communities to register to vote in the EU Referendum. 

The “A vote is a vote” campaign aims to empower the BAME community to use their voice – and shows that their vote carries as much weight as anyone else’s.

The poster features an elderly Asian British woman being berated by an aggressive thug. The pair are seated on a see-saw – demonstrating the balance of their equivalent power - with the strapline: “A vote is a vote.”

The image will run across digital poster sites in London and Manchester, and will be accompanied by a social media campaign to raise awareness and provide easily accessible links and guides on how to register. Media was planned and bought by Publicis Media and Posterscope.

There are approximately 4 million BAME voters in the UK, and another 400k British Commonwealth voters eligible to vote in the EU Referendum, each of whom can help to shape the country in the future. However, around 30% are not even registered to vote, and many of those registered do not make it to the polls.

The poster is part of OBV’s national consultation with the BAME community on the subject of Europe. OBV is running a series of nationwide events and debates to investigate and inform opinion and encourage and promote voter registration ahead of next month’s referendum.

The two final debates in the national tour will take place in Bristol on May 26th and Glamorgan on May 25th. They will continue to open up the debate to BAME communities on both sides of the EU Referendum argument as well as providing an arena for discussion of other crucial issues such as inequality.

Last year, in the run up to the General Election, Operation Black Vote and Saatchi & Saatchi worked with Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan on a poster campaign which saw the celebrities turn their skin colour white to demonstrate that if the BAME community does not vote, they are removing the colour and diversity from Britain.

Simon Woolley, Director of OBV, said: “Perhaps the greatest thing about democracy is that one person’s vote has no more value than another person: A vote is a vote. With some Black and minority ethnic communities still unlikely to be registered to vote we need to change their minds. These potential voters could easily decide one of the biggest questions of the last three decades - whether we remain in the EU or leave.”

Magnus Djaba, CEO of Saatchi & Saatchi London added: “This is a message about democracy, not a message about race. Whichever community you’re from, it hits home.”

Registering to vote takes no longer than five minutes. Sign up here: http://www.aboutmyvote.co.uk/

 

The last day to register to vote is the 7th June. 

 

ENDS

 

 

 

 

About Operation Black Vote:

 

Operation Black Vote exists to ensure we have greater racial justice and equality throughout the UK. We work specifically, but not exclusively within the democratic and civic framework to deliver our objectives.

 

We seek to inspire BAME communities to engage with our public institutions in order to address the persistent race inequalities we face in areas such as education, health and employment.  

 

Our work spans a number of areas including voter registration, lobbying politicians, mentoring schemes and political leadership programmes.

 

After 15 years of campaigning our voice is now heard at the highest level of Government both nationally and locally, but perhaps of greater importance is the fact that we are often viewed as a beacon of hope and support for our own communities.

Latest Ads