Union Insurance Company - "The Pink Squad"

Wiktor Leo Burnett, s.r.o.

Wiktor Leo Burnett, s.r.o. Bratislava, Slovakia

6307

Direct Insurance wanted to support the launch of their new car insurance. The Pink Squad has begun to fight against irresponsibility and incivility on Slovakian roads in a very spectacular and entertaining way announcing first their actions in hacking the main TV channels and then showcasing them on the web. No one could escape, no one knew who they were but a lot of people became fans. Direct Insurance new commercial has then been launched, featuring the Pink Squad creating thus a big support for the brand.
Title	The Pink Squad
Agency	Wiktor Leo Burnett, s.r.o.
Campaign	The Pink Squad - Union Insurance Company
Advertiser	Union Insurance Company
Brand	Union Insurance Company
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Posted	August 2010
Business Sector	Subscribers Only
Media Type	Case Study