For Christmas, Lego and its agency had created a new catalog in augmented reality. White and Black Lego blocks have been sent to people. They had then the opportunity to build several tags that could be converted into a 3D presentation of a Lego product on the internet.
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Title | Signs |
Agency |
Serviceplan Group
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Campaign |
Signs
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Advertiser |
LEGO
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Brand |
Lego
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Date of First Broadcast/Publication |
Subscribers Only
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Business Sector | Subscribers Only |
Media Type |
Case Study
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Creative Director |
M..k K....er Subscribers Only
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Creative Director |
Ch.....ph N..n Subscribers Only
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Executive Creative Director |
Al.....er S...ll Subscribers Only
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Copywriter |
R...lf N....ny Subscribers Only
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Art Director |
T..l D....el Subscribers Only
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