| Skin cancers are a major public health issue in Australia due to the hole in the ozona layer. An idea was required to improve Australians’ behavior towards sun protection. A “Sun Sound” single has been created to incite people to protect themselves when the sun exposure was the most dangerous: beaches, schools, parks, festivals… This sun sound has succeeded to remind people in a friendly way that a protection was the best prevention against skin cancer, and thus with a minimum investment. | |
| Title | Sun Sound (Film) |
| Agency | The Monkeys |
| Campaign | Sun Sound |
| Advertiser | Cancer Council Australia |
| Brand | The Cancer Council |
| Posted | December 2010 |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
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